BMgt. (Hons) in Retail Marketing and Branding

The BMgt. (Hons.) in Retail Marketing and Branding degree is a 4 year full degree and CINEC always facilitates students to find their internship in the first 6 months of the final year. Many job opportunities in Retail Marketing and Branding are highly sought by the respective industries. Any industry at some point needs branding and marketing and at present experiences a shortage of qualified workforce locally and globally to face future challenges. Retail marketing is evolving in Sri Lanka also and those who get this qualification with secure a bright future.

Contact : 706799242| 714183121

Course Type

Full Time

Course Commencement Dates

September / October

Duration

4 Years

Course Modules

Year 1: Semester 1 - Compulsory Subjects
BRMB 1301	Business English
BRMB 1302	Mathematics for Business
BRMB 1303	IT for Business
BRMB 1304	Marketing Management
BRMB 1305	Principles of Management
BRMB1 306	Accounting for Managers

Year 1: Semester 2 - Compulsory Subjects
BRMB 1307	Business Communication
BRMB 1308	Business Statistics
BRMB 1309	Fundamentals of Retailing
BRMB 1310	Fundamentals of Branding
BRMB 1311	Fundamentals of Branding
BRMB 1312	Human Resource Management

Year 2: Semester 1 - Compulsory Subjects
BRMB 2301	Business Ethics
BRMB 2302	Business Law
BRMB 2303	Entrepreneurship & Small Business Management
BRMB 2304	Financial Management & Strategies
BRMB 2305	Micro Economics

Year 2: Semester 2 - Compulsory Subjects
BRMB 2306	Brand Innovation & Development
BRMB 2307	Packaging & Logistic Management
BRMB 2308	Information Technology in Retailing
BRMB 2309	Macro Economics
BRMB 2310	Service Marketing
BRMB 2311	Quantitative Analysis in Business

Year 3: Semester 1 - Compulsory Subjects
BRMB 3301	Retail Buying & Negotiation
BRMB 3302	Research Method
BRMB 3302	Customer Relationship Management
BRMB 3304	Digital Media Marketing

Year 3: Semester 1 - Optional Subjects (one subject from these three)
BRMB 3305	Stores and Warehouse Management
BRMB 3306	Retail Marketing Management
BRMB 3307	Pricing in Retail Business

Year 3: Semester 2 - Compulsory Subjects
BRMB 3308	Quality Management
BRMB 3309	Supply Chain Management
BRMB 3310	Strategic Management
BRMB 3311	Retail Business Consultancy Project
BRMB 3312	Strategic Brand Management

Year 3: Semester 2 - Optional subjects (one subject from these three)
BRMB 3313	Risk Management
BRMB 3314	Project Management
BRMB 3315	Retail Purchasing and Merchandising

Year 4: Semester 1 - Compulsory Subjects
BRMB 4201	Research Design & Presentation
BRMB 4302	Global Retiling
BRMB 4303	Contemporary issues in Retailing & Brand Management

Year 4: Semester 2 - Compulsory Subjects
BRMB 4504	Industrial Training
BRMB 4605	Dissertation

*Internship in the first 6 months of the final year

Entry Requirements

G. C. E A/L Any Stream 3S passes (Local) or Any other qualification of comparable standing recognized by UGC/MoE of Sri Lanka such as Pearson / Cambridge with three passes in any stream

Job Opportunities

This degree offers you job opportunities as management executives with;

Global branding organizations

Supermarket Chains

Advertising and Consumer Marketing firms

Manufacturing organization

Services marketing firms

Research Organizations

Hotels, Television, Promotional, Mass media